General Reading

The perceived value of your products is directly impacted by the quality of your product's photographs

If there’s one thing that’s true when it comes to e-commerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. And a big part of having an attractive website these days also means having high-quality, beautiful product photographs.

It’s one thing to photograph landscapes or posing adults who take instruction, but working with something as delicate and unpredictable.

Here are ten photography tips to you need to keep in mind.

The word Photograph is derived from the greek words phos & graphê meaning light drawing. The best way to control light is providing your own.

Why not just use the SUN ?? apart from a short duration in the morning & evenings (on a clear day) the sun is just too bright and results in harsh shadows around objects and areas of a face. The only way to have 100% control over light is to head indoors into a studio where you can plan every ray of light to work the way you want.

A Studio (derived from the latin word studere, meaning to study) is a workroom. A Studio is place where you can minimise the effect of sunlight and also have enough space to move around with your subject & equipment.

With the spread of COVID-19 and the subsequent lockdowns across the globe virtual meetings and gatherings have become the new norm, resulting in a huge surge in demand for webcams and prices several times the MRP/MSRP. With the lockdown also brought much of our photography business to a standstill, the biggest pinch we felt was the lack of a webcam (i do remember having a decades-old, low-resolution webcam somewhere with the broken mount - hence the "somewhere bit")

We did manage a while with workarounds using 3rd party software and a screen-capture of onscreen live-view video from my cameras(DSLRs)

All this changed by this awesome announcement by Cannon

The foremost important thing a model must know is how to build a modelling portfolio. Having a good modelling portfolio is the first step on the path to being a model, and it helps in acquiring an agency representation as well. There are many ways to build your portfolio, however, the way you choose to go about it, you must bear in mind that your modelling portfolio is a vital accessory which can make or break modelling opportunities.

REMEMBER: Your portfolio is your first impression, and your best chance to book modelling work.

So how does one go about building a modelling portfolio?

With the dominance of major e-commerce platforms such as Amazon, Flipkart and the ease at which brands can go online with their own website and start selling online there is serious competition for brick & mortar stores in terms of scalability os sales by reaching out to a larger base of potential customers.

The biggest challenge that is seen in this route of building a Brand / Sales through the online route is the "Cost". Many expect e-commerce to work magic but the truth of the matter is "E-commerce does have its costs which match up to/be higher than the cost of a physical store". while the previous statement is true what one needs to realise that at the same price it also allows one to reach out to a larger client base which in turn can be converted to a higher sales volume & better margins.

SEO copywriting technique of writing copy for a website that incorporates includes certain keywords and phrases which the site owner wants to optimize for the site to rank well in search results. There is a fine balance of what Search Engines like to see to rate your website higher and what visitors to your website like to see / read / spend time on, which in turn again increases your site's ranking. This is easier said than done, here are some aspects our SEO copywriters do